Manage and lead the development and planning of global market growth strategies
Plan and implement growth marketing campaigns that drive both conversion and customer retention
Research & update techniques and knowledge of mobile app marketing on platforms such as Google Ads, Appsflyer, Firebase, etc.
Responsible for reporting results on key KPIs related to growth, monitoring, measuring and analyzing data daily/weekly, optimizing campaign effectiveness
Work closely with teams: Creative, ASO, Product, etc. to ensure advertising plans, product growth are effectively implemented
Develop advertising scenarios, scenarios to increase in-app purchase / subscription revenue & operational plans to increase user interaction in the application
Test, monitor and optimize A/B testing on the app store to increase conversion rates and increase store page visits, while maintaining the brand and competitive advantages of the product
Research, Optimize keywords to boost search rankings on the store
Implement bid optimization, optimize performance of advertising campaigns targeting customers based on product usage behavior (In-app action campaigns), ROAS
Recruit, train and develop team members.
APPLICANT REQUIREMENTS:
Expertise:
Have at least 2 years of experience as a Marketing team leader and managing a team of 5 people, with priority given to those with experience in the IT product field.
Have a good understanding of advertising platforms Google Ads, Facebook Ads, Tiktok ads
Strong in research & optimization operations in global countries.
Skills:
Ability to manage work; good teamwork and can maintain and develop good working relationships with many stakeholders.
Have skills in market research, competitors and users.
Good logical thinking; good data synthesis, analysis and evaluation skills.
Good aesthetic sense, sense of marketing and creativity.
Have knowledge and operating processes of Stores.
Have a spirit of self-learning and self-development; careful, responsible, serious about work.
Have experience in optimizing ASO for mobile apps and games.
Qualities:
Ability to work independently, manage work effectively and persistently.
Creative, quick to catch up with trends.
User-centric thinking. Know how to put yourself in the customer’s shoes, promote customer experience.
Positive, proactive thinking; spirit of helping, together promoting team development.
CANDIDATE BENEFITS:
Career Development:
Join a team of experienced Tech/Product Owners/Designers who have achieved outstanding achievements in the field of mobile apps.
Access to international products with millions of users.
Directly participate in important decisions in the product production process.
Develop project management skills, how to work in a self-managed environment.
Working environment:
Young, dynamic, enthusiastic environment.
Flexible and connected working culture, no restrictions on dress code.
Many attractive internal communication events, afternoon tea parties help you understand the entire business operations of the company and make you a member of the Amobear family.
Exciting sports activities to share your interests and passions: Badminton, Soccer, Billiards…
Compensation:
Attractive salary and bonus scheme with 13th month salary, target bonus…
Performance review twice a year
The union always accompanies your important events such as birthdays, marriages, childbirth…
Health/social insurance according to State regulations.
Develop project management skills, how to work in a self-managed environment.
